The Book For Anyone Who Wants To Be Successful In The Horse Business

FROM: Equestrian Mag

BY: Release

What are the Ten Commandments of Marketing & Promoting Your Horse Business?

According to Laurie A. Cerny, author of a Horsin’ Around The USA Guide to Marketing & Promoting Your Horse Business, the ten commandments begin with knowing your customer and end with effectively working with the media.

The book is timely for owners of horse businesses who are struggling in the current tough economic climate. “Consumers, including horses owners, are looking locally to make their purchases of both products and services,” Cerny said. “Knowing how to market and to promote what you have to offer is crucial to getting their business.”

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